The Zummy Information bot (a subgroup of Chatbots) increase signup rates with over a hundred new users subscribing each day
since go-live on the site.
The mix of Facebook Messenger as the Bot channel and our personalization algorithms has been a success and KPIs on open-rate and click-through rate increase and stay high in the Facebook Messenger channel, leading to higher user engagement and a broad reach of the content sent through the platform, scheduled for daily sendouts and broadcast at breaking news events.
Client: Hegnar AS
The Challenge: Few new subscribers signing of newsletter and low click-through rates.
The Solution: The Zummy Information bot gave a large increase in Messenger newsletter subscribers, increase in open rates >70% and increase in average click through rates >50%.
Features: Zummy Information bot, Social Signup, Broadcast Messages, Scheduled Sendouts
Launch: February 2017Contact for more Info