The mix of Facebook Messenger as the Bot Channel and the Personalization Algorithms has been a success. KPIs on open-rate and click-through rate increased and stayed high in the Facebook Messenger Channel, leading to higher user engagement and a broad reach of the content sent through the platform, scheduled for daily sendouts and broadcast at breaking news events.
The Bot serves also as a New Marketing Channel for native advertising and in combination with data from the CRM system, the buttons in Messenger serves as a CTA tool for conversion to digital subscribers.
Client: Hegnar AS
The App: Hegnar on Messenger
The Challenge: Few new subscribers signing of newsletter and low click-through rates.
The Solution: The Zummy bot has significantly increased reader engagement, with high open rates (average >60%), high CTR (average >20%), high conversion (average >10%) and increased traffic to site (average >12%).
Features: Zummy Information bot, Social Signup, Broadcast Messages, Scheduled Sendouts
Launch: February 2017
Download: PDF on Messenger for the Publishing Business.Please contact us for more information.